Japanese art had a tremendous influence on Art Nouveau and Dutch pottery painters. The woodblock prints of Katsushika Hokusai and Kono Bairei, in particular, can be found on various objects from Dutch pottery factories.
When Japan opened its borders in 1854 after a long period of isolation, Japanese woodblock prints (Ukiyo-e) found their way to Europe. Japanese art became a craze, and the woodblock prints, in particular, became popular collector’s items. European artists copied stylistic elements from Japan in their work. The interest in and influence of Japanese art is also known as Japonism and was one of the driving forces behind Art Nouveau at the end of the nineteenth century.
Japanese art from Siegfried Bing’s gallery
Japan actively promoted its art at the 1867 World’s Fair in Paris. Japanese art, as well as everyday objects such as kimonos, fans, and chamber screens, became very popular with the European public. The art trade in Japanese products flourished, especially in Paris. A key player was the German art dealer Siegfried Bing (1838–1905), who had a gallery in Paris specializing in Japanese and Chinese art and everyday objects.
Famous artists, such as Vincent van Gogh and Henry Toulouse-Lautrec, visited Siegfried Bing’s gallery. It is known that both artists owned a collection of woodblock prints, and between 1886 and 1890, they created several works of art influenced by Japonism.

The magazine ‘Le Japon Artistique’ or ‘Artistic Japan’
Bing quickly became the driving force behind the Japanese art craze in France. Collectors and artists were all too familiar with Bing’s gallery. Between May 1888 and April 1891, Bing published the magazine ‘Le Japon Artistique’ or ‘Artistic Japan’ In three years, 36 issues appearing in French, German, and English. In 1891 all issues were collected in books, by each volume. By publishing the magazines and trading in prints, Bing ensured the widespread dissemination of Japanese art in Europe.


Hokusai’s Wave
Japanese woodblock prints have a long tradition, dating from the Edo period of the shoguns (around 1600) to the mid-20th century. They are created by transferring drawings to sanded wood blocks, from which areas of colour are then carved. Several blocks are needed for a print, each adding a different colour. A well-known name in woodblock printing is Katsushika Hokusai (1760-1849), known for his famous print, ‘The Great Wave off Kanagawa.’
Between 1808 and 1819, Hokusai published a book of ‘Realistic prints by Hokusai’ (Hokusai shashin gafu), which also included a print of Irises. If you mirror this print, a portion of the drawing (the second and third flowers from the right) corresponds exactly with the irises on this pair of Rozenburg vases from 1892 or 1893, painted by Willem Hartgring. The vase’s shape is also influenced by Japonism. These vases are listed in the Rozenburg catalogue as ‘Japanese vases.’


The birds of Kono Bairei
Kono Bairei (1844-1895) was also an important Japanese artist, and his influence extended far beyond Japan after the country entered into international trade relations in the mid-19th century. Bairei was a painter, illustrator, and art teacher. He is best known for his Kacho-ga, his flower and bird prints. His most famous work is the Bairei Hyakucho Gafu (Bairei’s Album of One Hundred Birds), published in three different editions in 1881. These books consisted of one hundred prints depicting birds and plants, drawn with unprecedented dynamic and realism. Bairei’s work had a great influence on artists of the time because of its high quality and the artistic interpretation of the lifelike scenes. The designs are also often asymmetrical, and prints deliberately contain empty spaces (also called ‘Ma’ 間) to create a sense of calm in the composition. This is in contrast to Western art of the late nineteenth century, where the main subject of artists was always prominently displayed on the canvas, canvases were completely filled and artists worked with a number of fixed compositions.

Sample books for the pottery painters
The books of Kono Bairei became a sought-after collector’s item in Europe towards the end of the 19th century. Their flowing, organic lines were a direct source of inspiration for artists at the dawn of the Art Nouveau, or Jugendstil period. Unlike large paintings, Bairei’s books and the magazines on Japanese woodblock prints were relatively inexpensive and easy to sell. They served as ‘sample books’ that also found their way into the studios of Dutch art academies, artists, and Dutch pottery factories.




The influence of Japan on the work of Dutch ceramic artist Henri Breetvelt
Dutch artist Henri Breetvelt worked as a ceramist between 1900 and 1923 at various pottery factories, including Plateelbakkerij Zuid-Holland in Gouda (1900-1902), Société Céramique in Maastricht (1902-1906), and Porceleinfabriek De Kroon in Noordwijk (1906-1909). The Kono Bairei birds can be found on many of his painted objects. At all three pottery factories where he worked, he painted vases clearly inspired by the same prints.





Japanese and Dutch pottery
The heyday of the Dutch ceramics industry, between 1890 and 1910, coincided with the rise of Art Nouveau, or Jugendstil. Art Nouveau was a very impressive, intense, but very short-lived ‘fashion craze’ that emerged around 1890 as the artists reaction to the overloaded, historical styles of decades before, which were constantly rehashed in various neo-styles. Perhaps that is why the dynamic yet serene Japanese bird prints made such an impression on European artists of that time in their quest for a new, modern artistic language (Art Nouveau means new art) that could bridge the gap between art and craft.


A drive for innovation towards ‘new art’
Japonism certainly played a role in this. Japanese prints, with their innovative compositions and perspectives, were eagerly embraced by the artists of this period. They perfectly matched their drive for innovation. The asymmetry, whiplash motifs, and clear silhouettes, devoid of depth and shadow, of Japanese woodblock prints are recurring themes in the formal language of Art Nouveau.
The influence of Siegfried Bing’s gallery played a key role in bringing together art from the West and the East. A striking detail: the name of his gallery was l’Art Nouveau.






